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Video 10 - Goal Mapping Part 1

This is the first of three modules about goals.
You have already identified your BIG goal as a single keyword from watching the Bio- Map module.

You have your success statement as a key word from your past success.
You'll need that.
You have specific keywords each vision category you have identified.

My primary category was ‘career’ but I had also defined secondary categories (e.g. Family, Health).
Each of these has its own unique keyword that ‘represents’ success - if I achieve the goal in the primary category.
In other words, there are knock on effects - I hope, positive effects, for achieving that big goal.

And then you should have your ‘roles’ identified. So, for example - in the career section, which is relevant to my owner goal, I have ‘current roles’ and I have ‘new roles’.

Let's zip over to the ‘goals’ section of the map.
There are in fact four categories of goals that I'm suggesting you concentrate on. Probably the most famous category is that of 'Smart' goals. Most people who've worked in the corporate world will have set these. I'm suggesting that you leave Smart goal setting for the moment and go to the other end of the map, here. And start at ‘OG’ goals.

OG Goals

OG goals are Open-sized goals. These are goals that are “beyond a stretch” for you. They may seem impossible. Your original BIG goal from the Bio-Map is an example of an open-sized goal.

PB Goals

What's a PB goal?
You may have seen from my sporting background in the bio-map video that I'm a keen runner. In running circles, beating your PB is probably the most enjoyable aspect of running because not everybody can win a race. Even fewer can ever win an olympic gold, or a championship medal, but runners almost always have an opportunity to improve their PBs.

Do you know what a ‘PB’ is? The PB goal is a ‘Personal Best’ - or sometimes, ‘personal record’, or PR.
I know it as ‘PB’.

As a runner - my PB is vital to my own success because it is stimulating to know that I can (probably) go beyond it. Even if I get beaten in a race, I can still break my own PB. I can still improve, measure myself against it and get closer to breaking it.

And it's this secret of measuring yourself against a target that you have already set for yourself - sometimes beating it and sometimes not - that is very motivating. We're going to be looking at how you set Personal Best goals as well.
(By the way, a personal best goal is simply a subset of (an) open-sized goal.)

Dumb Goals

What about ‘dumb’ goals? These actually came out of studying goal setting at my coaching school ( Many of the coaching students I knew were already setting smart goals for achieving many things - including, graduating from the coaching school!

You can do it that way too. But there is an alternative (a mirror reflection) to Smart goal setting that I call ‘dumb’ goal setting. ’Dumb’ (in the context of goals) stands for the following four things:

1) ‘Doodling’

2) ‘Unlimited’ - And strictly speaking I mean, unlimited time, here.

3) ‘Madness’ - getting worried are you?! Relax…

4) ‘Best’ - in this case, best effort.

A dumb goal is something that you almost don't set deliberately - you kind of fall into it because of your interest, obsession, desire or love for the particular subject that the goal falls into.

The English word ‘doodling’ means scribbling, or just writing anything that comes to mind on a piece of paper whenever you have a spare moment. It's the sort of thing you would almost unconsciously start to do if you have a spare five or ten minutes.

For example, if you're sitting in your doctor’s waiting room. You might have a little notebook in your pocket that you take out and on which you scribble some mind map, anagram or idea for something related to your goal area. It's something you can't stop doing, almost bordering on the obsessive. (In the positive context of that word.) You are really keen to explore all aspects of this subject whenever the time or opportunity presents itself.

A dumb goal is also an ‘unlimited’ goal, in the sense that it's the mirror opposite of Smart goal setting - it isn't time bound. You never really complete a dumb goal because there is always going to be something about it that you're going to pursue or have an interest in.

Another example; every time you go into a bookshop, you may find that you head towards the area of the bookshop that is most relevant to your goal. In the case of someone like me with the career goal of being a “successful business owner”, I might be drawn to books or magazines that feature famous business owners and Fortune 100 CEOs.

The madness aspect of dumb goals is something that comes down to perspective. From your perspective (as the goal creator!) it is natural to have a dumb goal because you’re (for example, as I am) interested in business ownership and entrepreneurship. All aspects of that excite you and there’s almost nothing about it you wouldn't pursue in order to learn more.

The ‘madness aspect’ comes from the perspective of other people who don't hold this goal. For example, you might have a friend who isn't interested in owning a business and is ‘happy’ with a job and working for someone else.

Your friend might have no concept of what it would take to run a business and would run a mile if you said, "hey, let's explore how to run a business. How do the best business owners in the world do this?"

That's where the madness aspect comes from – other people. So, don’t worry about it! Just dig into your own life for a particular hobby or interest or obsession and you can probably come up with your own ‘dumb’ goals.

When I waste studying for my Cisco CCIE IT certification exams I spent many thousands of dollars on equipment, courses and books. I also spent a lot of time contacting people for reviews of study gear that they had bought – so that I wouldn’t waste money on kit that didn’t work or wasn’t suitable for me. And I did this at all hours of the day and night - whenever I had time outside of my day job.

It seemed rather mad to anybody watching this from the outside – the fact that I had such an obsessive focus on achieving that particular goal. That's the dumb aspect of goals!

I would argue that without the dumb aspect to goal setting, ‘smart goals’ are deadly dull. Very, very boring! That’s why (in my humble opinion) many of the goals that you're asked to set or work towards in the corporate world are very, very dull.

There's no dumb aspect to them, or at least, it's not your dumb aspect.

Finally, let’s inject a note of reality here – known as ‘Best effort’. You only have so many hours in a day and so many days in a week. You have other commitments on your time and you (probably) have limited skills. I think we all need to reflect on the simple fact that a person should know their limitations.

Those limitations can be stretched and extended, but there are limitations. That’s why ‘best effort’ is what you should be aiming toward with a dumb goal. Forget perfection - aim for excellence.

Smart Goals

Let's move on and look at ‘smart’ goals. I've already written out what I believe they stand for:
Specific, Measurable, Achievable, Realistic and Time bound.

This method of goal setting is indeed very powerful and I’m sure that you will be using smart goals when you start to turn your big goal into specific tasks. However, you should work backwards in order to arrive at Smart goal setting!

You should first set an OG goal and then identify your PB goal in each vision area. Then look to see where the ‘dumbness’ comes in – and, by the way, you are meant to laugh at this statement! You’re meant to find this rather amusing because there's an aura of deadly seriousness about most goal setting approaches - as if you have to be very, very committed and dour most of the time.

You can be all of those things but you can also be dumb. When you've got these three working, you can start to generate as many ‘smart’ goals as you need - for the time available to do them in.

Checkpoint Exercise

Here's your checkpoint exercise in four parts:

1) Specify your original goal from the Bio-Map video as an OG goal. Take your one-word vision goal – from the primary category - and turn it into a sentence using 15 words or less as follows:

Start off with writing - “I choose…” And then reflect on how your goal would be an open-sized goal.

2) “My personal best is”. Using the above phrase, come up with your PB achievement for the OG goal you specified in checkpoint #1 above.

3) Create one ‘dumb’ goal in your OG area.

4) Create one ‘Smart’ goal that you can get started on right away.

Write it down in this format:

If you've set smart goals before then #4 above should be the easiest part of this checkpoint exercise.